NEWPORT BEACH, Calif. — CU Direct CEO Tony Boutelle had several bits of advice for credit unions. First and foremost was to be more assertive and be where your members are with online and mobile apps.
"Give a member a delivery channel, and they will take it," Boutelle remarked at a client conference last week. He observed that online transactions are the now, but mobile is expected overtake that sometime between 2015 and 2019, so credit unions must be prepared. However, that does not mean other delivery mechanisms can fall by the wayside, because all of credit unions' delivery systems are experiencing growth.
Along the virtual vein, CUDL, CU Direct's flagship product, also announced expanded capabilities for its AutoSMART iPhone app and the development of an Android-based app. One feature allows credit union members to apply for a loan while at the dealership, and the other is Sell Your Ride, permitting members to upload vehicle data and pictures via mobile app to unload unwanted vehicles.
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