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Some CUs Bury the Hatchet With a Big Bank

Cincinnati-based Fifth Third Bank continues to gain visibility as an alternative to corporate credit unions, but senior bank executives also made plain that their approach to credit unions fundamentally differs from a corporate’s.

By Robert McGarvey | Updated on May 11, 2011

Cincinnati-based Fifth Third Bank continues to gain visibility as an alternative to corporate credit unions, but senior bank executives also made plain that their approach to credit unions fundamentally differs from a corporate’s. “For us, this is about a business relationship,” said Kevin Jones, vice president and director of correspondent banking. And this difference impacts the relationship on numerous fronts.

A natural person credit union has an ownership stake in its corporate. Not so with Fifth Third, and that is crucial.

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