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On-Site Coverage: Finovate Presenters Seen Offering Ways to Separate CU Members From Their Money

SAN FRANCISCO — Finovate attendees wonder whether CUs should be in business of helping members shop and spend.

By Marc Rapport | Updated on May 11, 2011
Alix Patterson of Callahan & Associates in Washington, D.C.

SAN FRANCISCO —Making it easier for consumers to spend seemed to be a prevailing theme at the FinovateSpring 2011 conference and that’s not necessarily good strategy, according to a couple credit union industry participants in attendance.

A number of the 65 presenters at the two-day show had developed solutions that use iterations of electronic couponing and merchant geo-location technologies via smartphones and social channels, then linking the purchase directly to the consumer’s account.

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