SAN FRANCISCO —Making it easier for consumers to spend seemed to be a prevailing theme at the FinovateSpring 2011 conference and that's not necessarily good strategy, according to a couple credit union industry participants in attendance.
A number of the 65 presenters at the two-day show had developed solutions that use iterations of electronic couponing and merchant geo-location technologies via smartphones and social channels, then linking the purchase directly to the consumer's account.
"I don't think the world really needs one more way to separate consumers from their money under the guise of coupons," said Alix Patterson, chief operating officer of Callahan & Associates in Washington, D.C.
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