A majority of the credit unions around the country that issue cards will soon be able to offer merchant-funded rewards.
FIS, the credit and debit card processor for the majority of card-issuing credit unions, is adding some merchant-funded rewards to its existing ScoreCard rewards program.
Merchant-funded rewards programs allow merchants to directly reward consumers who use a participating card issuer's credit or debit card. The programs are not the core of a credit union's loyalty or incentive regime, but are most often an add-on meant to enhance the appeal of the card for a given period of time or to a group of targeted cardholders.
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