Most people strive to be ethical and fall short. That is in part because humans are inherently flawed and sometimes can't resist taking shortcuts. Also, they often don't take all components of an issue into account before making a decision.

To remedy this, two business ethicists recommend that people do a better job of planning before they make decisions and then evaluate the effectiveness of decisions.

Those are among the points in Blind Spots: Why We Fail to Do What's Right and What to Do About It (Princeton University Press, 191 pp., $24.95), an academic take on the subject that is quite accessible to general readers.

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