Alloya – that is the name selected by the Members Advisory Council of Members United Bridge for the new corporate they are attempting to form.
The name selection was announced in a statement issued Thursday by the MAC and signed by John Fiore, CEO of the $730 million Motorola Employees Credit Union in Schaumburg, Ill., in his capacity as the council's chairman.
Fiore indicated the name has received "trademark clearance."
Why Alloya? Fiore elaborated on the choice: "Our criteria required that the name be distinctive, memorable and timeless. We sought to project the values of an entity that is within the system, is member-owned, is central to the members' business, and is where service to members is paramount. We wanted the name to have energy, sound and look good, and stimulate discussion. Finally, we wanted a non-traditional name to reflect the difference in our business model. I believe we have succeeded in fulfilling these criteria."
Fiore added that the present plan is to hold webinars to discuss details of the plans for Alloya on May 4 and 5; final dates and times will be sent soon, he said.
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