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Social Media Revolution Already Affecting Credit Unions

SAN ANTONIO — Social media is already having a direct impact in the way credit unions communicate, with or without a strategy.

By David Morrison | Updated on April 13, 2011
If a CU does not have a social media strategy in place, the social media communication already taking place with its members will be of the negative sort, says Erik Qualman.

SAN ANTONIO — Social media is already having a direct impact in the way credit unions communicate with their members and the world at large, even if they don’t yet have a social media strategy, a leading author and executive said.

In fact, the likelihood is that if a CU does not have a social media strategy in place, the social media communication already taking place with its members will be of the negative sort, the executive added.

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