SAN ANTONIO — Social media is already having a direct impact in the way credit unions communicate with their members and the world at large, even if they don't yet have a social media strategy, a leading author and executive said.
In fact, the likelihood is that if a CU does not have a social media strategy in place, the social media communication already taking place with its members will be of the negative sort, the executive added.
Erik Qualman, global vice president for Online Marketing at EF Education, told executives attending PSCU Financial Service's 2011 Senior Leadership Workshop and Member Forum that the only way to truly mismanage social media was to sit back and do nothing at all about it.
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