Like others across the U.S., the $689 million Nevada Federal Credit Union has started early in preparing for the prospect of higher interchange costs by launching an ad campaign series. The ads offer member incentives such as giveaways and cash backs in order to raise fee income.
The state's second largest credit union said it has launched three separate campaigns under the umbrella branding "Go Debit Card Crazy."
"Our goal is to pick up what we can in lost revenue given the possibilities of what happens in the Congress and in the marketplace," explained Greg Barnes, senior vice president of marketing.
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