A leading card-processing CUSO has released a white paper that urges credit union card issuers not to reel in debit and credit card reward programs but to target and change them instead.
The Members Group is a card-processing CUSO affiliated with the Iowa Credit Union League and processes cards on the First Data Corp. platform.
"Still in Control" pointed at data from the Federal Reserve and others that show card holders generally respond to even small rewards and incentives for card use. In one example from the Fed, the CUSO noted that even a 1% cash-back bonus brought about an average increase of $220 per month among cardholders that had previously been inactive.
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