Despite the back-office burden of handling thousands of pennies for a local charity drive, Terry Belcoe, president/CEO of the $137 million North Coast Credit Union in Bellingham, Wash., insists his CU is showing the way in demonstrating community commitment.

Belcoe's credit union agreed to be the stopping-off point for a local campaign, which by coincidence has received reams of favorable state and national publicity and was launched by a local minister to benefit the Skagit Community Action Agency with $1 million in pennies.

So far only $5,000 has been collected in the drive that began last year in which residents drop off wrapped up coins for the agency.

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