The Ohio Credit Union League, pressing its emphasis on legislative advocacy, is undertaking a revamp of its annual meeting format to include a Columbus "Hike the Hill" at the yearly conclave.

Under the changes, the league also said it is renaming its two-day conference on April 5-6 as "InVest48," dropping the old "Zenith" moniker to highlight CEO participation in an event which spans 48 hours.

From now on, league officials said the emphasis is on "advocacy–to policymakers, regulatory, the media, and consumers as our first priority, to make it a significant part of our annual convention."

On tap for the convention and vendor expo being held at the Columbus Renaissance Hotel will be a legislative night and statehouse visits with legislators and regulators in addition to an agenda of daily sessions, breakouts and networking events.

The league board in retaining Columbus as the site for future meetings is dropping a tradition of rotating the convention among Columbus, Cincinnati and Cleveland. Last year, Zenith was held in Cincinnati and the previous year in Cleveland.

"The league board's decision to include an advocacy component, most importantly, meetings with state legislators, requires that the annual convention be held in Columbus every year for reasons of accessibility, since that's where the state capitol resides," said a league spokesman. The new advocacy component, said the spokesman, includes the option for attendees to participate in the Hike the Hill meetings with the lawmakers and administration members.

"Additionally, all attendees will enjoy a keynote address from political expert Tucker Carlson on April 5 and participate in a legislative reception at the Ohio Statehouse later that afternoon," said the spokesman. Carlson is a Fox TV commentator and editor-in-chief of The Daily Caller. Also speaking at the convention will be Howard Putnam, former CEO of Southwest Airlines, Eddie George, a former NFL player, and Bill Cheney, CUNA president/CEO. 

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