If you were one of the millions who visited New York City’s Times Square between Thanksgiving and New Year’s Day, you would have seen on one of the biggest billboards a public service announcement benefiting credit unions. One of the most trusted names in personal finance, Suze Orman, reminded visitors that the National Credit Union Administration does for federally insured credit unions what the FDIC does for banks: insure consumers’ deposits up to $250,000 per account.

The announcement appeared twice an hour for six weeks. The value of that placement in Times Square was priceless. The cost was nothing.

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