If you were one of the millions who visited New York City's Times Square between Thanksgiving and New Year's Day, you would have seen on one of the biggest billboards a public service announcement benefiting credit unions. One of the most trusted names in personal finance, Suze Orman, reminded visitors that the National Credit Union Administration does for federally insured credit unions what the FDIC does for banks: insure consumers' deposits up to $250,000 per account.
The announcement appeared twice an hour for six weeks. The value of that placement in Times Square was priceless. The cost was nothing.
In all, 86 million consumers across America have now seen the NCUA's education campaign, raising public awareness about how federal insurance ensures that credit unions are safe and sound places to save.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.