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Girding for Interchange Hit, Nevada FCU Debuts Debit Ad Campaign

Preparing for the scenario of higher interchange costs, Nevada Federal Credit Union detailed Friday what it called forward-thinking debit card ad promotions to raise fee income.

By Jim Rubenstein | Updated on April 01, 2011

Preparing for the scenario of higher interchange costs, Nevada Federal Credit Union detailed Friday what it called forward-thinking debit card ad promotions offering a series of member incentives including giveaways and cash backs to raise fee income. 

The $689 million CU, the state’s second largest, said it is launching three separate online and direct mail campaigns, including a “Go Debit Card Crazy” contest, conducted during April and May to generate card volume. One ad reads, “Are you in love with your Nevada Federal debit card?” and suggests they use it “like crazy” to win prizes, including popular electronics such as iPads and PlayStation 3s.

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