ATLANTIC CITY, N.J. — Sarah Snell Cooke, editor-in-chief of Credit Union Times, kicked off today's Credit Union Reality Check conference with a session on media relations for credit unions–the do's and don'ts.

Cooke opened the session with a pop quiz: Does your credit union have a PR strategy? 40% said yes, but 51% said no, they had no PR strategy. 

Cooke urged credit unions to craft strategies because this is key to getting a message out to the public.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.