Two years ago, I wrote an opinion piece for the Credit Union Times that concluded:
"So what are you going do? Sit on the sidelines, hunkered down hoping to just survive for the next year or two? Or, are you going to start taking steps to grow and capture market share that will enhance your business. From where I sit, this is the best time to fulfill our mission of serving American families and growing our business while we're at it."
Looking back, I didn't even know the half of it. Since then we've suffered through historically-low interest rates, a mortgage crisis and the CARD Act. Now, with a proposed overhaul to debit interchange and ever-changing and tightening compliance and regulatory rules, we could be throwing our hands up and saying enough.
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