The $218 million City Credit Union has painted an entire wall in its headquarters to help promote its mortgage program.
The Dallas based credit union labeled the mural the "home zone" and made sure its in plain view its busiest teller lines. The effort drew the attention and won a marketing award from CU Members Mortgage, a leading CU mortgage partner.
"We are thrilled to have won," says LaTaunya Williams, Director of Brand Innovation for City Credit Union. "It means a great deal to us to win this award. This mural project was created as a major branding effort to increase the attention toward our mortgage department, letting our members know that we're still here ready to serve them when they need assistance purchasing a home."
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