Everybody wants a return on their investment that is. But do most people who demand a fair and profitable return take the time to define what their actual ROI should be or are they just blatantly saying I need an ROI, expecting huge results?
FYI: For those of you who demand an ROI, some advice-it's impossible to see an ROI if you haven't defined it up front.
What I mean by "defined" is that an ROI could be dollars recovered on a piece of technology that will streamline your operations. It could also be competitive services improvement, "going green," reduced labor, additional members, enhanced image, or myriad other returns. You get the idea.
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