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Firstmark Deploys New Tool

New Web analytics software from Adobe Systems Inc. is helping the $714 million Firstmark Credit Union in San Antonio make the most of the 2 million page views its website draws each month.

New Web analytics software from Adobe Systems Inc. is helping the $714 million Firstmark Credit Union in San Antonio make the most of the 2 million page views its website draws each month.

Replacing its previous analytics solution with Adobe’s Omniture SiteCatalyst solution will help the 90,000-member credit union better understand key business drivers and ways to improve online user experience, the company and credit union said.

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