The Los Angeles-based California Bear Credit Union has tapped Vice President of Marketing/Business Development Robert York to be its new president/CEO.

With over 18 years of financial services experience, York holds a master's degree in communications from Cal State Fullerton and is a 2010 graduate of Western CUNA Management School, where he won the Charlie Clark Award as the most outstanding student in his class.

"York brings leadership, creativity and continuity to the role of president/CEO here at California Bear," said N. Greg Taylor, board chairman.

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