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Small CUs Can Be More Nimble

"The biggest thing is all of us need to abandon that old way thinking," said Kelley Parks, who specializes in helping small credit unions with her firm gira{ph}.

By Myriam DiGiovanni | Updated on November 09, 2010

Don’t believe the hype that smaller credit unions just can’t compete.

“The biggest thing is all of us need to abandon that old way thinking,” said Kelley Parks, who specializes in helping small credit unions with her firm gira{ph}. “If anything, the past few years taught us about too big to fail banks is that if you look around, there’ve been more than a few disruptive Davids beating out Goliaths across industries. In-n-Out Burgers has only seven menu items, and they own their markets. It’s not about who has the biggest marketing budget wins. It’s about delivering what your members want, and smaller niche organizations can have the advantage by being very nimble.”

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