FISHERS, IND. — Credit unions are wasting their time and resources chatting about insignificant topics on Twitter and other social media outlets when they should be rallying around more serious issues.
That was the message from Robbie Wright, founder of CU Innovators, a consulting services firm, during his presentation at the CU Water Cooler Symposium at FORUM Credit Union.
Wright said that while social media may seem "sexy," it's the unsexy things that will make the difference for credit unions. For example, facilities, he said, can be a "competitive differentiator and key motivator for members."
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