FISHERS, IND. — Getting back to the roots of providing financial services and striving for a consistent level of service across all channels were among the points emphasized by Ed Brett, e-commerce channel manager at Westminster Savings Credit Union, during his presentation at the CU Water Cooler Symposium on Thursday.
Brett said the credit union business is not about marketing, government, politics, employee engagement, social media, or any number of other things. "We are free to concentrate on banking and we should be excellent bankers," he said.
He challenged the idea that social media provides value to members. Westminster's members, he said, have told the credit union they don't want it to be on Facebook–they want better rates and more convenient services.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
