Credit unions seeking higher profiles in their local communities are increasingly starting their own foundations as ways to do well by doing good.

"We're seeing about two to three contacts a week from credit unions who want to ask us about what we were doing and how we got started," said Linda Rogus, executive director of the Northwest Federal Credit Union Foundation, headquartered along with the credit union in Herdon, Va., a Washington suburb.

Rogus, who said she was standing in for Northwest CEO and foundation Chairman Gerianne Burks, who was ill on the day of the interview, said the contacts came from CUs who were curious about why and how Northwest started its foundation.

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