The $629 million Clearview Federal Credit Union of Pittsburgh is again going for a snappy promotion in 2010–the giveaway of special "rally" towels at hometown sports events at Robert Morris University.
"We're looking to distribute maybe 1,500 this year," said Maryam Bopp, marketing specialist at the CU, which is headquartered in Moon Township.
Under the arrangement, students, alumni or fans must show a 2010-11 ticket stub from a Morris University football, hockey or basketball game at a Clearview branch to pick up the free towel.
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Clearview said it has a three-year contract with a vendor and so far 50 of the towels have been given out this season following the first football game three weeks ago. Last year 1,200 towels were handed out.
In a press release, Clearview noted that its RMU rally towel "is making a name for itself among RMU students, alumni, faculty and RMU Colonials fans."
When the rally towel made its debut last year, "it was a hit and so it appears the RMU rally towel frenzy will continue."
Clearview said also that to coincide with the giveaway, the CU has kicked off its "Wave Your RMU Pride" campaign. During the promotion, Clearview reps will be at select Colonials' home games "to pick one lucky, towel-waving RMU fan to win $25."
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