Texas seems to have the strongest credit union brands occupying top spots in the annual ranking of financial institutions as rated by Bancography Inc. a Birmingham consulting firm.
Based on such factors as service quality, image and market awareness, the firm found Austin Telco in first place for CUs above $1 billion and InTouch CU of Plano, Tex. first under $1 billion.
"Texas, a state that has weathered the recession better than almost all others, dominates the rankings of the strongest brands while only a smattering of institutions from the economically troubled Southeast and West Coast regions reached the list," said Bancography in issuing its 2010 annual Brand Value Index, now in its third year.
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