The Texas Credit Union League is rolling out this week a series of "Congressional Thank You Ads" recognizing lawmakers who support the industry position on a range of issues from business lending to card interchange.
The ads are tailored specifically to individual CU newsletters running this fall and dovetail into CUNA's national advocacy campaign to carefully target key Congressmen during the election season.
The ads, said the league, are part of an effort "to share information with millions of Texas credit union members about key issues that could affect them."
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