To combat this period of slow auto sales and loans, First Financial Credit Union came up with a way to increase its market share.
The credit union launched an in-house auto-buying service to persuade more members to finance their auto purchases with the credit union and to help match members with the best auto deal possible.
"Out of 100 auto loan applications, we were lucky if 15% to 20% of those members came back to finance with us," President/CEO Carlton Musmann said. "By having an in-house team we've increased that ratio to 80% to 90%. Even though sales have come down we're getting more market share."
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