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Westerra CU Hooks Onto Huffington Call and Focuses on the Local

Taking advantage of Huffington Post accolades of the industry, the $1.1 billion Westerra Credit Union of Denver is preparing more of its "Move Your Money Local" ad series this fall.

By Jim Rubenstein | Updated on August 03, 2010

Taking advantage of Huffington Post accolades of the industry, the $1.1 billion Westerra Credit Union of Denver is preparing more of its “Move Your Money Local” ad series this fall as part of a campaign that will include billboards, bus shelters and the Internet.

The new awareness pitch, said Westerra officials, is aimed both at raising the credit union’s profile while also hitting the area’s lack of homegrown banks.

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