The breakdown of trust impacts the lives of millions every day. It disrupts efforts to conduct business and to communicate at all levels-personally, locally, nationally and globally. Whether an online presence is intended to build awareness, educate, encourage the sharing of information or promote a product, trust is a key component to success.

Trust, or lack of trust, drives both behavior and the sharing of information and will measurably influence a credit union’s bottom line.

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Peter Westerman

Credit Union Times

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