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Establish Crisis Communications Plan

When it comes to protecting your credit union's reputation from crisis-driven adversity, I've found it pays to expect the unexpected.

By Claude R. Marx | Updated on July 13, 2010

When it comes to protecting your credit union’s reputation from crisis-driven adversity, I’ve found it pays to expect the unexpected.

The financial meltdown has been a painful reminder to the financial services industry that a good reputation, which takes years to cultivate, can quickly sour. While credit unions still wear the white hats, they have nonetheless been affected by the financial crisis. Sadly, the mistakes of a few too often reflect on the many.

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