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Effective Workforce Optimization Can Improve Branch Sales and Service

Competition to retain and win customers is stiff between banks and credit unions.

Competition to retain and win customers is stiff between banks and credit unions. Delivering a superior customer experience to members is one way credit unions work to distinguish themselves from a traditional bank. Yet, as the economy struggles to right itself, some credit unions are faced with a difficult challenge: continuing to provide high-quality service while carefully managing operating costs.

One way credit unions can strike a balance between service and costs is to adopt a workforce optimization strategy across their entire branch network. An effective deployment of workforce optimization capabilities will allow you to continue to provide excellent service and even increase sales while carefully managing branch labor costs.

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Peter Westerman

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