For credit unions offering private student loans, opportunity is the one common word they are all shouting.

Now in the peak lending season, some credit unions are beginning to explore the loan product this year, and credit unions that have been offering it for the past few years are now better positioned to take advantage of the opportunity.

UW Credit Union in Madison, Wis., which serves students and faculty at the University of Wisconsin, recently announced a new private student loan program and the creation of a student lending CUSO, CU Campus Resources.

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Lending