American consumers put credit unions atop the list of financial services providers they're likely to recommend, and by a healthy margin, according to a new report from Forrester Research.
The research and advisory firm said a net 73% of the 4,600 respondents in its latest North American Technographics Customer Experience Online Survey said they would be likely to recommend a credit union, 29% above the industry average.
By contrast, only a net 24% said they would recommend Bank of America and only 27% felt that way about Washington Mutual or CitiBank, the survey taken in late 2009 found.
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