Premier Members Federal Credit Union of Boulder, Colo., said it will be the first to open a CU-operated branch in a Colorado Wal-Mart store.
"We've long discovered that a high percentage of our members are heavy users of Wal-Mart and so we're pretty excited at getting the exposure at our new Broomfield branch," said Branda Abbott, interim CEO and chief operating officer.
A second Wal-Mart branch for Premier will open in Longmont next February, said Abbott who took over the Premier helm last March following the resignation of Rhett Rowe, a former Denver bank president, who first initiated the Wal-Mart idea.
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