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Social Media Should Align With CU Expectations

The power of social media and its influence on growth in the financial industry is mesmerizing. However, the conspicuous absence of guidance from regulators, which may be holding back many credit unions from taking the plunge.

The power of social media and its influence on growth in the financial industry is mesmerizing. However, the conspicuous absence of guidance from regulators, which may be holding back many credit unions from taking the plunge.

Social media sites such as Facebook and Twitter are energetic, dynamic and interactive. When compared to traditional sites where members must seek out the content and then mull over pages of information, social media sites serve up and dish out content to the members in compact, snack-sized portions.

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Peter Westerman

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