The first community development credit union that the NCUA has chartered in 2010 is focused on serving the underserved in the community that many see as the home of breakfast cereal in the U.S.

Inspire Community Development Federal Credit Union is a low-income designated community development credit union located in Battle Creek, Mich. It is the first credit union the NCUA has chartered in 2010, according to the agency, and its finding its niche in a community long associated with the food industry.

Battle Creek is a community of roughly 50,000 people and has been known as the place where breakfast cereal got its start, growing out of a the menu and dietary guidelines offered by the city's Battle Creek Sanitarium, an institution founded and run for many years by John Harvey Kellogg. Although the city's connection to breakfast cereals has continued since the sanitarium's heyday in the 1860s and 1870s, Battle Creek has also experienced the growth and failure of other industries that have left it with an economically disadvantaged and financially underserved downtown, according to Jackie De Haan, CEO of Guardian Financial Services, the new credit union's chief sponsor.