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Are CUs Missing the Mark in Serving Gay Members?

Credit unions that don't consider their gay, lesbian and transgendered members are missing out on a huge opportunity. So said Thomas Bowen, operations project coordinator at the $100 million Money One Federal Credit Union.

By Heather Anderson | Updated on March 30, 2010

Credit unions that don’t consider their gay, lesbian and transgendered members are missing out on a huge opportunity. So said Thomas Bowen, operations project coordinator at the $100 million Money One Federal Credit Union.

Credit unions don’t have to “put a feather boa on every employee and paint all the lines in the parking lot pink” to attract gay members, he said. However, cooperatives should at least provide sensitivity training for employees and make sure “partner” is included on membership and loan applications.

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