While many aspects of the credit union business have changed since 1990, few have changed more than the placement, use and role of ATMs.
Since 1990, the lowly ATM has moved from being little more than an adjunct to a credit union or bank's branch structure to being a significant part of customer service strategy and the average retail landscape today, industry executives said.
"In 1990, ATMs were like extensions of bank [or credit union] branches so most ATMs were located at, or close, to branches," explained Michael Lee, CEO of the ATM Industry Association, an international organization that represents ATM manufacturers and deployers. There were only about 85,000 to 150,000 machines in those days, and they were virtually all tied to bank or credit union branches.
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