CUNA and Coopera Consulting, a subsidiary of the Iowa Credit Union League, have joined forces to help credit unions reach out and better connect with first- and second-generation Hispanic Americans.
They have launched a customizable, personal finance Web site (tuyo.cuna.org/1/index.php) called "El Poder es Tuyo," which means "the power is yours."
The new Web site offers credit unions timely, personal finance information that is culturally relevant and promotes the use of credit union services to the emerging Hispanic market. Included in the annual subscription is expert advice on personal finance in the form of articles, videos, interactive coaches and calculators-all in Spanish-with content updated weekly. Credit unions can customize the site to drive traffic and business back to their Web sites.
"The use of the Internet by the Latino market has grown from 28% of households to more than 68% of households over the past five years, so going after this market online makes perfect sense," said Coopera Consulting CEO Warren Morrow. "It allows credit unions to provide financial education and drive business through their Web sites."
For more information visit cuna.org/onlineEDGE and select El Poder es Tuyo.
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