CUNA Marketing and Business Development Council has a new white paper available "Youth Marketing: Strategies and Tactics for Attracting and Retaining Young Members."
The paper discusses youth marketing/communications planning and strategies, tools and tactics and ways of measuring success. It includes 10 case studies from credit unions that are successfully attracting and retaining young members.
The paper is available online in the white paper section of the CUNA Councils Web site, www.cunacouncils.org.
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