Reaching out to Hispanics via the Internet, CUNA and Coopera Consulting will unveil a new Spanish-language turnkey package for credit unions Jan. 4 called El Poder Es Tuyo.
Officials of CUNA and Coopera, an Iowa league subsidiary said CUs in several border states and in the Midwest where there are large Hispanic population centers have already begun signing up for El Poder Es Tuyo, a package officials claim is priced low enough for small CUs to afford.
"You know a credit union can go out and spend $8,000 to develop its own Spanish-language Web site," Coopera CEO Warren Morrow said, but here we have something that can be branded by a CU at a price tag it can bear.
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