Personal financial management software provider Geezeo has announced that it has formed a Geezeo Product Advisory Committee made up of financial services experts.
The committee's goal is to advice Geezeo executives on product development strategies that best address the current and future Internet banking needs of financial institutions. It consists of marketers, technologists and online banking professionals.
The 2010 GPAC's membership currently includes: Ed Langel, director of online services at Chicago-based Alliant Credit Union; Jim Craig, vice president of marketing at Yorktown, Va.-based 1st Advantage Credit Union; Ali Shafai, vice president of eCommerce at Palo Alto, Calif.-based Stanford Federal Credit Union; Andrew Voorhees, vice president of technology at Stanford Federal Credit Union; and Alex Sion, vice president of digital strategy at Boston-based Sapient.
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"The strategic direction provided by GPAC greatly impacts our evolving product development to further enhance the consumer-centric experience behind Geezeo's online banking platform," said Bryan Clagett, chief marketing officer of Geezeo. "This provides our customers with a wide variety of online banking tools that further builds financial institutions' ability to engage with their customers and members, develop longer-lasting business relationships and attract new people."
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