The $4.8 billion San Diego County Credit Union has extended its title sponsorship of the Poinsettia Bowl through 2010, with options for 2011 and 2012.

While many California credit unions struggle, San Diego County Credit Union is posting strong 2009 numbers, reporting a $54.7 million net income and 1.57% ROA as of Sept. 30.

The 2009 game will be played on Dec. 23 and will feature a team from the Mountain West Conference against a member of the Pacific-10 Athletic Conference or Western Athletic Conference opponent. It will be broadcast on ESPN.

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