Visa Extends Olympic Games Sponsorship

Visa will remain the only card accepted underneath the Olympic rings for at least a little while longer. The card brand announced it has renewed its sponsorship deal with the international sports contests. In renewing its sponsorship, Visa will retain the rights it has enjoyed since 1986 and remain the exclusive payment services sponsor and the only card accepted at the four Olympic Games that follow London 2012 Olympic Games, including the 2014 Olympic Winter Games in Sochi, Russia, the 2016 Olympic Games in Rio de Janeiro, Brazil, and the 2018 Olympic Winter Games and the 2020 Olympic Summer Games. The renewal announcement was made during a formal contract signing ceremony by Visa Inc. Group President Rupert Keeley and International Olympic Committee President Jacques Rogge in Moscow. Over the past twelve Olympic Games, Visa has utilized its sponsorship to increase its global brand leadership, grow Visa transaction volume, expand acceptance in new and emerging markets and enhance preference for its products and services. The new contract will enable Visa to deliver additional benefits to clients and their cardholders with expanded point-of-sale presence, exclusive acceptance programs for Olympic-related transactions and increased access to unique experiences for Visa clients to offer to their customers through Visa marketing programs.