Since starting this job, I've learned about some great things that credit unions do. As I've said before, my inbox gets flooded with press releases about donations, events, volunteering and other great efforts that banks just don't do.
Right now these are values that my generation-and I think most other generations-appreciate, but credit unions aren't receiving any credit for these efforts. Mostly, I feel, because when it comes down to it, you're just not being smart.
For example, TOMS Shoes is a company that was started in California by a young entrepreneur. For every pair of TOMS Shoes sold, a pair is donated to a child in need. Sounds like a perfect partner for a credit union. But who does TOMS Shoes endorse in a commercial? AT&T.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
