Digital signage is no longer considered revolutionary in the financial industry. It's proven its capabilities and value. Now the evaluation shifts to balancing the investment in internal support and measuring the reliability and performance of the digital signage resource.

There are steps a financial institution should take when considering the integration of digital signage into a financial retail environment. Here's what you should know before you purchase a digital signage system.

Assess and survey sites. A strategic site analysis must be conducted to determine tactical implementation. Determine the quantity and location of the video displays in each location. Consider how to handle viewing range, ambient light and structural challenges for screen mounting. Through this analysis, your strategic digital partner should be able to determine which type of video display is appropriate.