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Analysis Shows Worth of Social Media

John Jaser's Oct. 21 op-ed entitled "Embracing Social Media May Be Dangerous for Your Members" suggests that the rewards of social media are not worth the risk.

John Jaser’s Oct. 21 op-ed entitled “Embracing Social Media May Be Dangerous for Your Members” suggests that the rewards of social media are not worth the risk. “Some day there might be,” he writes, “but that day has yet to come.” He attempted to support his thesis with vague references to the risk of phishing schemes, the reputation risk of loose-lipped employees representing your credit union online and misconstrued survey data.

On the surface these are valid concerns, but Jaser, unfortunately, chose to not dig any deeper. Sincere analysis of the risks and rewards of social media in credit unions would likely have led him to a drastically different conclusion.

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Peter Westerman

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